My first post about the 2010 World Cup is the Nike commercial aptly titled "Write the Future". It shows some of soccer's best players showing off their skills in the beautiful game. The premise of the ad is that with the World Cup as its stage the players performance will define their future. It is in their hands, or in this case it is in their feet.
Alas, that is not the case. The ad became a curse to the players. Not one of the players' teams reached the quarterfinal round.
Here's a recap:
Didier Drogba, Ivory Coast. The Chelsea striker was so excited to play at South Africa, the continents first time hosting the World Cup. One week before the tournament, in a warm-up game against Japan, he fractured his right arm, ruining his thoughts of playing in the Cup. After a successful surgery, his arm was placed in a protective cast and was given a go signal by FIFA to play. It wasn't the same Drogba. Playing in the Group of Death, he was only able to head home one goal against Brazil and that was it. The Elephants were done after the group stage.
Fabio Cannavaro, Italy. The 2006 FIFA player of the year, team captain for the defending champions, at 36 years old is one of the oldest players in the tournament. In fact the Azzurris are the fourth oldest of 32 teams. In the Nike commercial he made a great goal line save. In a game against New Zealand, he failed to clear a free kick enabling Shane Smeltz to score. Although Italy was able to salvage a draw against the Kiwis, it wasn't enough to propel them to the next round.
Wayne Rooney, England. With his performance for Manchester United at the English Premier League, he was supposed to create noise in this tournament. But after a scoreless draw against Algeria, Rooney made his noise by shouting in front of the camera, "Nice to see your own fans booing you," before muttering a swear word. He later on apologized for his outburst but the damage has been done. England lost to Germany in the round of 16, 4-1. Rooney was scoreless in the tournament.
Frank Ribbery, France. It was supposed to be his time, his team. Before the Cup he got entangled in an underage prostitution scandal. During the group matches, Les Bleus showed the new meaning of French drama with shouting matches, players being thrown out, coaches and federation officials resigning. The actions of the team both on and off the field were a disgrace. They stumbled to 2 loss and 1 draw record for last place in their group.
Ronaldinho, Brazil. What else there to say? The 2004-05 FIFA player of the year wasn't even included in the team.
Cristiano Ronaldo, Portugal. The 2008 FIFA player of the year is one of the highest paid players in the world. However, the knack on him is that he disappears in big games. Nothing is bigger than the World Cup. It was this stage that he was supposed to silence his critics. Nike showed him as bigger than life. The result, only one freakish goal in a 7-1 drubbing of North Korea, enroute to losing to Spain the round of 16.
With their performances in the tournament, what does the future holds for them.
Alas, that is not the case. The ad became a curse to the players. Not one of the players' teams reached the quarterfinal round.
Here's a recap:
Didier Drogba, Ivory Coast. The Chelsea striker was so excited to play at South Africa, the continents first time hosting the World Cup. One week before the tournament, in a warm-up game against Japan, he fractured his right arm, ruining his thoughts of playing in the Cup. After a successful surgery, his arm was placed in a protective cast and was given a go signal by FIFA to play. It wasn't the same Drogba. Playing in the Group of Death, he was only able to head home one goal against Brazil and that was it. The Elephants were done after the group stage.
Fabio Cannavaro, Italy. The 2006 FIFA player of the year, team captain for the defending champions, at 36 years old is one of the oldest players in the tournament. In fact the Azzurris are the fourth oldest of 32 teams. In the Nike commercial he made a great goal line save. In a game against New Zealand, he failed to clear a free kick enabling Shane Smeltz to score. Although Italy was able to salvage a draw against the Kiwis, it wasn't enough to propel them to the next round.
Wayne Rooney, England. With his performance for Manchester United at the English Premier League, he was supposed to create noise in this tournament. But after a scoreless draw against Algeria, Rooney made his noise by shouting in front of the camera, "Nice to see your own fans booing you," before muttering a swear word. He later on apologized for his outburst but the damage has been done. England lost to Germany in the round of 16, 4-1. Rooney was scoreless in the tournament.
Frank Ribbery, France. It was supposed to be his time, his team. Before the Cup he got entangled in an underage prostitution scandal. During the group matches, Les Bleus showed the new meaning of French drama with shouting matches, players being thrown out, coaches and federation officials resigning. The actions of the team both on and off the field were a disgrace. They stumbled to 2 loss and 1 draw record for last place in their group.
Ronaldinho, Brazil. What else there to say? The 2004-05 FIFA player of the year wasn't even included in the team.
Cristiano Ronaldo, Portugal. The 2008 FIFA player of the year is one of the highest paid players in the world. However, the knack on him is that he disappears in big games. Nothing is bigger than the World Cup. It was this stage that he was supposed to silence his critics. Nike showed him as bigger than life. The result, only one freakish goal in a 7-1 drubbing of North Korea, enroute to losing to Spain the round of 16.
With their performances in the tournament, what does the future holds for them.